Glendale Nissan Official Blog
Nissan redesigns its logo
By Product Expert | Posted in FAQs, For Fun, News on Friday, August 28th, 2020 at 5:36 pm
Nissan logo redesign
Sometimes brands need to update their logo to fit into the digital age. Nissan has given its logo a refreshed look and we would love to dive into some of the behind the scenes information about the brand.
Adapted for the digital world
More and more people are using the internet for research and to stay in touch. With more demand for digital, it made sense for Nissan to pivot their logo to match the modern age. The new logo comes alive in this new chapter in the Nissan legacy.
The process behind the design
When creating the new design in 2017, the team wanted to keep Nissan front and center to evoke past milestones and memories yet show the evolution of the company. The directive words “be passionate, be an innovator, be a challenger” were always in the heads of the designers while they sketched out the different design ideas. Some variable considered was how the logo would look illuminated on Nissan vehicles yet still make a strong impression on paper.
An impactful presence
The logo was officially introduced in July 2020. Nissan’s electric vehicles will feature an exclusive logo lit by 20 LED lights to highlight the number of years between logo redesigns. Nissan enthusiasts and shoppers will find the new logo incorporated over all mediums from social media and digital advertising to letterheads and dealership signs.
Read more about Nissan vehicles: Nissan brings the concept vehicle, Ariya, into reality
Get your Nissan accessories from Glendale Nissan
If you are looking to upgrade your vehicle to fit more of your lifestyle, check out the Nissan accessories we offer. We can help you find exactly what you are looking for and order the right part for your Nissan vehicle.
Read more about Nissan: Why does Nissan not have tablets in its vehicles?
