Glendale Nissan Official Blog
New Nissan Partnership Shares Vehicles to New Audience
By Product Expert | Posted in For Fun, News on Tuesday, April 2nd, 2019 at 8:10 pm
Nissan esports Partnership with FaZe Clan and OpTic Gaming
In recent years, video games have gone from a popular entertainment medium to a full-blown cultural phenomenon, rivaling movies and television. Going along with big-budget games, of course, is the immense growth of online streaming and competitive gaming with esports. Now, in order to expand the brand to a whole new audience, Nissan formed an esports partnership with FaZe Clan and OpTic Gaming, two competitive esports teams.
How big is esports?
While these two popular teams already have many sponsorships that help the gamers and their own brand, Nissan is the first automaker to partner with either team. This is a huge deal because according to Newzoo’s 2019 Global esports Market Report, the global esports audience is expected to grow to an incredible 453.8 million people around the world. In fact, with esports homes on YouTube and Twitch, the esports audience is even more than HBO, Netflix and ESPN combined. The partnership will start with a campaign featuring both teams along with popular Nissan vehicles such as the Armada, Altima, Kicks and electric Nissan LEAF.
Read more: First look at the Nissan IMQ concept.
FaZe Clan is based in Hollywood while OpTic Gaming is based in Texas, as both teams compete in popular video game franchises such as Call of Duty, Counter-Strike: Global Offensive and Fortnite, among many others.
“Both FaZe Clan and OpTic Gaming bring a unique audience to the Nissan family. We could not have chosen better partners to help Nissan authentically connect with the cultural phenomenon that is esports worldwide.”
-Robert Cross, director, media and activation, Nissan North America, Inc.
If you would like to learn more about the Nissan esports partnership with FaZe Clan and OpTic Gaming, be sure to keep up to date with our blog. Interested drivers can also contact us at Glendale Nissan for any information relating to the newest Nissan vehicles.
More from Glendale Nissan
